GUIDE + FAQ

Create a customer program that excites

It's becoming increasingly difficult to retain existing customers while attracting new ones. In a good loyalty program, the customer feels recognized and valued. Here's how to succeed — and answers to the most frequently asked questions about Diller.

Excite

How to excite your members

Customer clubs are only successful if members actually experience the benefits they value. Here are five principles that work in practice.

Fixed benefits

Reward your loyal customers with a points system, loyalty cards, membership prices or other tangible benefits.

Direct communication

Use SMS and email to highlight your strengths and send relevant offers straight to your customer's inbox.

Customer preferences

Listen to what your customers want and tailor offers and rewards that truly appeal to them.

More frequent choices

Make it easy to choose you again by offering exclusive benefits that motivate repeat purchases.

Increase switching cost

Create loyalty so strong that customers lose benefits by switching — it becomes worth staying with you.

SURPRISE

Surprise customers beyond expectations

The small, unexpected gestures are often what turn a customer into an ambassador.

Data-driven & relevant communication

Speak directly to customers based on insights from purchase history and interests — it feels personal.

Exclusive offers

Give your most loyal customers special offers, or show them what they can achieve through the club.

Deeper insight

Talk to your best customers to understand why they choose you — and use the insights to improve the experience.

FAQ

How do you use Diller in practice?

The most frequently asked questions from our customers — everything about making your loyalty program successful.

• How do I create a coupon?

  In the Diller portal, create coupons under 'Promotions'. Choose the target group, validity period and discount — and send out via SMS or email.

• How do I create a points system?

  Under 'Bonus program' you set up how many points customers earn per krone, and what the points can be redeemed for.

• How do I send SMS?

  Select 'Send message', pick segment or the entire club, write the message, and send or schedule the sending.

• How do I set up a campaign?

  Go to 'Promotions' and choose the type — coupon, gift card or bonus. Set the goal, duration and target audience, and publish.

• How do I create segments?

  Use 'Segments' to filter members based on purchase history, demographics, or behavior — so you can send targeted communications.

• How do I find purchase history?

  Search for the member under 'Members'. There you will see full purchase history, points balance and communication log.