What is a customer loyalty program?

A customer program — also called a loyalty program — is a strategic tool for identifying and rewarding loyal customers. The goal is to create repeat customers with a solid, long-term relationship with your business.

BENEFITS

The benefits of starting a customer loyalty program

The program effectively becomes a marketing platform that can replace or complement other marketing. You don't have to spend precious resources constantly acquiring new customers, and instead build value with the ones you already have.

✓ Proprietary marketing platform — you own the customer data
✓ Direct and personal dialogue with customers
✓ Lower marketing costs over time
✓ Collection of valuable purchase and customer data
✓ GDPR-compliant communication
✓ Replaces or complements expensive advertising

"Did you know that at Fredrik & Louisa, 70% of customers are known, identified members?!"

Diller is integrated directly into the POS and payment systems the store uses today. No installation, no training.

70%

of the customers are known, identified members of Fredrik & Louisa

1,8x

more products in the shopping basket for members vs non-members

15%

of members make a new purchase as early as next month

THE CUSTOMER JOURNEY

Loyalty is the key to success

It is expensive to bring new customers into the store via Facebook, Instagram and other advertising channels — which are becoming increasingly expensive and less effective. A customer club provides easy customer identification, collection of purchase data and personalized, direct communication.

Once a customer has started accumulating bonus points, coupons, or discounts, they "lose" these benefits by switching providers. The result is often that they stay — even if the competitor is cheaper. This is a strategic advantage for the company.

What does a customer loyalty program do for you?

Three reasons why your loyalty program should be at the core of your marketing.

Identify loyal customers

Get an overview of who your customers are, what they buy and how often. This is the foundation of all good customer dialogue.

Strengthen relationships

Build long-lasting customer relationships through rewards, benefits, and personalized communication that actually resonates.

Regular customers shop more frequently and add more to their shopping cart. The customer club provides higher turnover at a lower cost.

Sell ​​more often and more

« All possible third-party channels are becoming less and less effective, and we see that it is necessary to own the dialogue with customers going forward. I have no doubt that much of our growth is due to increased loyalty from members. »
— Kai Gulbrandsen CEO, Princess chain

Ready to build your own customer loyalty program?

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